Rebuild damaged hair with restructuring treatment
British hair care brand Philip Kingsley has launched its latest innovation to join the Bond Builder range, Bond Builder Restructuring Treatment, a pre-shampoo therapy created to restore chemically and heat damaged hair back to its former glory.
Philip Kingsley Bond Builder Restructuring Treatment targets and repairs broken bonds and strengthens existing ones, with independent tests showing that after five treatments hair becomes three times more resilient against damage.
As an intensive treatment, it works beneath the surface of the hair's cuticle to rebuild hair strands that have been damaged by excessive use of heated styling tools, colour-treating, chemical styling and brushing. With a pH of 6.5-7 and just one lightweight agent, the formulation's active ingredients penetrate the cuticle, rather than laying on the surface. Once the formula is washed off and conditioner is applied, the cuticle is flattened sealing the active ingredients into the hair shaft.
Immediate benefits include reduced breakage, visibly healthier hair, more defined curls, increased hair strength, and sharper ends. Over time, with continual use of Philip Kingsley Bond Builder Restructuring Treatment, hair is less brittle with fewer split ends, and has improved resistance against damage.