Business mentor Katie Godfrey shares salon know-how

Beauty & Hairdressing contributor and ABT Accredited Educator, Katie Godfrey, shared her salon marketing tips at a recent Mastermind event.

Held at Rushton Hall in Northamptonshire, the event was all about marketing within your business and gave attendees the opportunity to exchange ideas and experiences as well as tap into Katie's vast knowledge. 

Guest speaker Ell from SAS-Productions shared their insights into the use of video in marketing and social media and how to create effective video content.

The event was sponsored by Phorest Salon Software, with a representative highlighting the power of reconnecting with your past clients, the importance of Google Reviews and email marketing.  

Commenting on the Mastermind event, Katie Godfrey told us:

“I always think events are special to attend. As business owners it can be so lonely. We spend the days with our clients, but there is no one to talk about business too and our daily struggles. To be able to all come together in a room, have that likeminded mindset, and share our experiences is something that nothing else can beat. 

“The room was buzzing, everyone learnt so much to implement into their businesses and they walked away with a full marketing strategy. So excited to see everyone action everything.”

Katie also used the event to launch two new Mastermind programmes, The Growth Mastermind and The Scale Mastermind, where she will share even more of her tips to grow and scale up beauty businesses.

Katie Godfrey