Rawr Beauty partners to open supermarket salons
Salon group Rawr Beauty has opened their first in-store supermarket locations in a partnership with Asda.
Rawr's latest concession salons – located in Asda's Derby and Wigan stores – form part of the supermarket group's strategy to increase the number of brands and services offered to consumers on their trip to the supermarket and transform the stores into a ‘lifestyle destination'.
Alongside this partnership, Rawr Beauty is launching a full range of branded beauty essentials available to Asda shoppers.
Commenting on the partnership with Asda, Rawr Beauty Co-Founders, Rakesh Dasani and Sunny Rach, say:
“We're absolutely delighted to announce our new in store concept with the ASDA superstore Wigan. We've seen such rapid growth since launch and we're proud to be one of the first salons to branch into supermarket concepts. This really is an exciting chapter for the brand which will only accelerate Rawr further, we're really intrigued to see how this changes the way our audience consume their beauty services.”
Matt Harrison, Senior Director of Partnerships at Asda, adds:
“We're pleased to partner with Rawr Beauty to bring this concept to our Derby and Wigan stores, as we increase the number of brands and services customers can conveniently access as part of a regular trip to the supermarket. We continue to work with exciting and innovative partners that give our stores ‘destination' appeal and add relevant choice for customers as part of our wider partnership strategy.”