Sephora & MAC named in top 10 most loved brands

Cosmetic brands Sephora and MAC have been named within the top 10 favourite brands in the UK.

The Brand Passion Report 2018: Top Loved United Kingdom Brands, compiled by social analytics enterprise NetBase, examined six key British industries in social media mentions, ranking the most loved brands in Fashion, Beauty, Technology, Automotive, Luxury and Food and Beverage. Fashion brands Gucci, Zara and Louis Vuitton also made the top 10.

The NetBase Brand Passion Report 2018 is based on brand conversations including over 64 million earned mentions across social networks, review sites, blogs, forums and news sites worldwide.

Findings from the report showed that Sephora, which was placed fourth in the list, captured an overwhelming 74% of brand love, compared to MAC Cosmetics, in second place with 20% brand love.

Paige Leidig, chief marketing officer at NetBase says:

“Fashion companies continue to dominate as the most loved brands in the UK, but what fascinates us is the continued support for the heritage British luxury brands Burberry, Harrods and Ettinger, respectively coming in as the 4, 5 and 6 luxury brands with the term ‘love' standing out. The brands are a good mix of young and mature companies and positive movement can be attributed to brands making strong connections with their customers and launching innovative social campaigns.”

The Top 10 Most Loved Global Brands

1. Nike

2. Adidas

3. Gucci

4. Sephora

5. Google

6. Apple

7. MAC

8. Louis Vuitton

9. Zara

10. Ford