NovaLash unveils stylish new branding

Eyelash brand NovaLash has unveiled refreshed branding as it heads towards its 15th year in business.

The new brand colours, ranging from bright pinks to fluorescent greens with hues of green and blue, welcome NovaLash into a new cycle, say the brand.

NovaLash CEO Sophy Merszei explains:

“As NovaLash is heading into its 15th year of business, our brand is evolving with a new colour scheme and look. You'll continue seeing some of our traditional colours alongside some exciting new, bolder hues.

“This fresh, more colourful approach mirrors our current direction and spirit in the industry. We are excited and poised for the next 15 years and will continue delivering new, innovative products along with more education and support for our lash artists.”

NovaLash Eyelash Extensions were established in 2004 as the first global distributor of eyelash extension products. As well as professional lash extensions, their range also encompasses 24-Hour Cream Shadows, which won the Silver Award for Best New Eye Product in the UK from Pure Beauty Magazine.

NovaLash products and training are available in the UK at