L’Oréal names 2018's hottest hair colours
Rose Blonde and Smokey Greys are predicted to be the two big hair colours of 2018.
According to L'Oréal Paris, who have announced their inaugural Hair Colors of the Year , these two shades will be leading the pack in hair colouring next year.
The shades were selected by the brand's colour designers after months of analysing hair colour trends, studying search data and traveling the world, drawing inspiration from the art, fashion, design, music and motor industries.
Orrea Light, Vice President of L'Oréal Global Marketing Beauty Innovation and Acceleration, explains:
“This year, I visited numerous countries studying people from many different cultures, visiting exhibits and art fairs, going backstage at fashion shows and meeting with the top master colorists all around the globe. Through this process, rose gold and 90s-inspired grunge consistently emerged as top trends.”
Daniel Moon, L'Oréal Paris Hair Color Consulting Colorist and owner of LA-based HAIR salon, adds:
"Both rose gold and grunge-inspired hair color shades have taken over as digital sensations, editorial obsessions and are now trending in professional.”
As part of their Hair Colors of the Year announcement, L'Oréal Paris have introduced Superior Preference Rose Blonde and Feria Glam Grunge, enabling people to easily achieve these on-trend shades at-home. The new L'Oréal Paris Superior Preference Rose Blonde collection is available in Dark Rose Blonde and Medium Rose Blonde, whilst the Feria Glam Grunge collection features four jewel-toned shades – Dusty Mauve, Downtown Denim, Vintage Teal and Purple Smoke.