Fake Bake launch Flawless tan pro version
Fake Bake are introducing Flawless Glow, a new professional spray tan solution which has a hint of guide colour, which develops into a natural golden brown. This new product is the professional version of the brand's best-selling Flawless self-tan liquid.
The tan has been developed by Fake Bake with their Global Creative Consultant James Harknett, who has seen a surge in lunchtime tanning at his salon located at the W hotel in London, and saw the need for a professional product that had a reduced guide colour that would allow his clients to brave the outside world while their tan naturally matured.
James Harknett says:
“For years we have worked around our tanning routine, even dedicating a night to it, but that doesn't have to be the case, your tanning can now work around you. We have developed Flawless Glow so that you can come and receive a professional spray tan any time of day and feel confident to leave the salon with only a hint of colour. This means you will have very minimal colour transfer onto clothes and can return to work where your tan will naturally darken throughout the day.”
“We have also identified that this new solution will also be the perfect choice for men who like a discreet tan, they can travel back to work or home without anyone knowing they have had a tanning treatment. It will also be our go-to for brides who are looking for a subtle colour; a lot of brides are put off tanning due to the deep colour guide, and the possibility of colour transfer onto their dress. Flawless Glow will fill a huge gap in the professional spray tan market.”
Sandra Vaughan, Fake Bake's Global Beauty Consultant, adds:
“Most salons are busy tanning until late in the evening and at the weekends. We wanted to provide our professional clients the opportunity to be able to tan all day, every day. Allowing them to be able to increase their revenue and attract new clients. Flawless Glow is an extremely versatile product with a strong USP, we feel it won't be long until it also becomes our professional best-seller.”