David Beckham launches House 99 grooming range
David Beckham has partnered with L'Oréal Luxe to launch his own male grooming range, House 99.
Said to have taken his inspiration from the culture of traditional British barbershops, Beckham's range includes skin, hair and beard products, such as shaving cream, beard oil, tattoo balm and hair scrub. Key ingredients in the formulations created by L'Oréal's experts include quinoa and spirulina chosen for their health benefits.
House 99 by David Beckham is named after the year 1999 – the year he married Victoria, his son Brooklyn was born, and Manchester United completed the footballing treble.
Commenting on the launch, David Beckham says:
“I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for.”
House 99 is available in the UK from Harvey Nichols stores from 1st February, before rolling out across stores in 19 other countries from March.