#ChooseHair campaign surveys UK hair pros

Hair professionals in the UK are being asked to participate in a survey to find out why it can be hard to attract new talent into the industry.

Earlier this year, professional hair brand Indola discovered that only 22% of UK women would suggest a career in hairdressing to a family member or friend. Their main reasons were cited as the career delivering poor pay, hard work and long hours. With this in mind, the brand is supporting the #ChooseHair campaign, which includes a survey of the UK industry to ascertain whether changes in apprenticeships have dissuaded young people from entering the hairdressing sector.

Commenting on the survey, Emma Bavin of #ChooseHair says:

“We launched the #ChooseHair campaign earlier this year as a way of highlighting what we believe to be a skills shortage within the hair industry. Despite being worth an estimated £7billion to the UK economy, the hairdressing sector is struggling to attract young people to it, and it is baffling. There are so many good opportunities and such a variety of roles within the hairdressing, that it goes way beyond a short, back and sides!

“By conducting this survey, we hope to understand what the industry itself believes are the barriers to attracting young people to it and whether the recent changes to the apprenticeship programme by the UK government, have had a detrimental effect.”

Nick Biggane, UK Marketing Manager for Indola adds:

“At Indola we are all about creating street styles and nurturing raw talent – as there is so much of it in the UK. But there are warning signs that the number of young people choosing to enter hairdressing is dwindling. A recent Indola survey of UK women aged 18 – 65 found that only 22% would recommend hairdressing as a career choice to friends or family. With this in mind we're supporting #ChooseHair, as it's time to change peoples' opinions of hairdressing and present it as a viable career choice.”

Those wording in the hair sector are invited to support by the initiative by completing the online #ChooseHair survey.