Shiseido unveils Visible Feels Invisible make-up
Japanese skincare and cosmetics brand Shiseido has unveiled its latest make-up collection for autumn 2018, which features light textures and bold colours.
There are 21 products in the range, in 124 shades, classified into four textures – Dews, Gels, Inks and Powders instead of by eyes, lips, face etc. Entitled ‘Visible Feels Invisible', the collection of lightweight textures makes an impactful statement with bold colours.
Gels include Shiseido VisionAry Gel Lipstick in 28 shades, ColourGel LipBalm in 10 shades, and one shade of Crystal GelGloss. Dews include Shiseido Aura Dew Face Blush, Eyeshadow, Lip Colour.
The Inks category includes Shiseido KajalInk Artist Eyeshadow, Eyeliner and Eyebrow Definer, 12 shades of LacquerInk LipShine, five shades of MicroLiner Ink, ArchLiner Ink, Brow InkTrio in four shades, ImperialLash MascaraInk, and ImperialLash MascaraInk Waterproof.
The Powders category features Shiseido Minimalist WhippedPowder Blush in eight shades, InnerGlow CheekPowder also in eight shades, 24 shades of ModernMatte Powder Lipstick, and eight shades of Essentialist Eye Palette Eyeshadow.
The collection is accompanied by a range of Shiseido tools including brushes and eyelash curler.
The new Shiseido make-up collection will be available globally on 1st September online and at selected Shiseido retailers.