Fudge Professional highlight Eco credentials
To mark Plastic Free July Month, hair care brand Fudge Professional are highlighting their #SAVINGPLANETF campaign to implement their Plastic Promise, the brand's commitment to providing recyclable packaging options.
Fudge Professional relaunched its styling range earlier this year. Thanks to its Plastic Promise, Fudge Professional products will all be 100% recyclable by 2025 (currently 73% are now made from recyclable plastics), whilst 76% of the Fudge Professional styling range contains recycled plastic, working towards 100% by 2025.
Fudge's iconic ‘toothpaste' tubes for Matte Hed, Matte Hed Extra and Surf Paste, and aerosol packaging, are now fully recyclable.
In addition, Fudge Professional's new styling pots pack the same amount of product but are made from 30% less plastic and are fully recyclable.
Katie Barker, Head of Category, Brand & Commercial at Fudge Professional, says:
“At Fudge Professional we used the relaunch of our styling collection as a fantastic opportunity to improve our sustainability. It is a very complex issue with no single simple solution! We worked across the reduce, reuse, recycle mantra and started with reduce as we knew that this would have the biggest overall impact on our planet. We made a significant change to our famous Shaper packaging that allowed us to cut the amount of plastic to package these products by 30%, and now using a single plastic material across the jar and lid so the packaging is fully recyclable. We also implemented post-industrial recycled materials into all of our bottle and jar components, and 73% of the collection are now using fully recyclable plastics, we are working to make it 100%.”