Alter Ego launch 14 new hair colour shades

Alter Ego Italy Just Color Sweet SquaredAlter Ego Italy have introduced Just Color, 14 new semi-permanent hair colours in gel formula.

All shades are blendable enabling you to create bespoke colour finishes for each client, with long-lasting, immediate results along with maximum shine. 

Alter Ego Italy Just Color Sweet Squared Thai SeaThe range contains a Bio Active Complex of three Australian Desert fruits, Quandong, Desert Lime and Wattle Seed, which have hydrating and antioxidant properties as well as improving the hair texture with proteins, vitamins and nutritive actives.

The new Just Color colour range includes Natural: Moka Brown, Spicy Brown, and Sweet Toffee; Elegant: Pepper Pink, and Velvet Peach; and Vibrant: Yellow Tale, Orange Tango, Red Elvis, Rott-Violet, Blue Blush, Thai Sea, and Fuchsia Rose.

In addition, the Alter Ego Italy Collection includes Clear Way which, when used alone, creates a glossy effect to the hair, and when mixed with Just Color, creates colour intensity and gives you the option to create any shade from watercolour tones to vivid hues. Plus, the range includes Optimizer Direct Color Stabilizer and Fixer.